Wobbly Promotions
Slogan goes here Slogan goes here Slogan goes here
Home | Articles | Contact Us | About Us  


Below, you'll find extensive information on leading Marketing Campaign articles and products to help you on your way to success.


Spending Money On Marketing Is A Waste Of Time
By Peter Lawless
You must attract your potential customer's interest in less than seven seconds. If you don't, you will have wasted every Euro spent. Yes, that is right, just 7 seconds for the headline and subtext, to hook your potential client.

To those of you that survived the above seven second test; this article will help ensure that all monies your team spends are spent wisely. If you are not interested any more, then I have attracted the wrong reader thus far. This leads to the second key observation about your headline. You must ensure that those seven seconds are spent conveying the right message to the correct audience. If that message was wrong, since is a one sided conversation, you don't get a chance to correct your mistake.

In marketing, the only way you can get feed back is by testing multiple versions of your message with small groups of your target market.

Direct selling is actually much easier to get right. Conversely it is also much more expensive to get wrong! Sales people can actually help a customer see the value of what your products or solutions will bring them. While this may seem like an art, it is made a lot easier due to the fact that the sales person and the customer are engaged in an active dialogue. A good sales person will actually lead that dialogue by asking questions that help the customer visualize what your product will enable them to do. In marketing, the only way you can get feed back is by testing multiple versions of your message with small groups of your target market.

So now that you know what you need to do, and how to ensure that what you are doing is right, the million dollar question that remains, is how you create that message.

For this article, I will keep things at 10,000 feet and not go into specifics, suffice it to say, I will show you the key steps to creating

that message. I will also assume that you have done all your market research and you know which markets you are targeting and what your competition is offering.

So the key steps are as follows;

Write down, for your target market, what problems or desires your product or service solves or fulfils.

Clearly articulate what solving those problems or fulfilling those desires would enable the people or companies within your target market to do.

Demonstrate how the decision maker within your target market would put a value on the ability to do what your product has enabled them to do.

Decide exactly what you want that decision maker to do, when they read your ad or communication – this is called a “call to action”.

Now, what is that worth to you – how much are you prepared to spend to get that phone ringing, email coming in or fax whirring?

The last question is very important, because the answer to this, fixes your budget. Once you know your budget, then you can decide which mediums, such as online, newsprint, classified ads, etc. that you should be utilizing.

Once that is agreed, you can write your headline, sub text and body copy including appropriate visuals, to get your leads rolling in. If you have done your homework well, the leads that do come in should be good strong qualified leads yield sales.

Article Source: http://articlecrazy.com

This article was written by Peter Lawless, founder of 3R Sales and Marketing. For previous articles like this, visit 3R's Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and articles.

We strive to provide only quality articles, so if there is a specific topic related to marketing that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our Marketing Campaign website.

The Story Behind the Fantastic Growth of a San Diego Marketing Agency
How two young French entrepreneurs living continents apart met and built a thriving digital marketing agency called CNG Digital Marketing.

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15498205.htm

]]>Explore Tennessee River Valley Launches New Brand and Logo Design
The Tennessee River Valley Stewardship Council launches a new brand and logo for the Tennessee River Valley Mapguide project. In the 2016, the expansion of the mapguide project from two states to 7...

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15494771.htm

Robust Asian Mobile Payment Apps Drive Lifestyle Commerce
New Mercator Advisory Group research report examines the growth factors and features of the giant Asian mobile payment apps.

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15500498.htm

Mount Pleasant, SC Dentist, Dr. Kevin Hogan, Completes Prestigious...
Well-regarded dentist from Mount Pleasant, SC, Dr. Kevin Hogan, has completed sessions two and three of a prestigious Misch Institute continuing education course as part of his commitment to staying...

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15501866.htm

4A's Announces Open Enrollment and In-Market Training Tour for its...
The organization will begin their in-market training in Dallas, TX in July

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15503025.htm

CHAMPS Releases ?What is a GPO? Video
In their interviews, the team of CHAMPS leaders answers the core question, what is a GPO, and describes what makes CHAMPS Group Purchasing unique.

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15503788.htm

Mattr Expands Influencer Marketing Solution with Content Review and...
New Feature Streamlines Influencer Marketing For Highly Regulated Industries

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15500883.htm

ARPR Named Most Innovative Cybersecurity PR Agency by Cyber Defense...
Leading Tech PR firm?s cybersecurity practice group grows 25% YoY; adds three new security clients to its roster in first half of 2018

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15500938.htm

Team Fleisher Communications Receives Prestigious 2018 PRism Awards
Recognized for outstanding public relations initiatives for the fourth consecutive year

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15501002.htm

Here We Grow Again: DRUM Agency Expands To A New Office
First, the rebranding of four award-winning agencies (Hiccup Media, UMarketing, BKV, unified.agency); then the addition of a PR agency (CO&P); now, DRUM Agency?s New York City office moves into a...

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15501795.htm

Eyeota Appoints Elissa Reiling To Vice President Of Global Marketing
Elissa joins Eyeota with over a decade of digital advertising experience

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15501880.htm

SEO Firm Riding to the Rescue of Montana Online Businesses
YogoSEO.com aims to help entrepreneurs thrive and grow with expertise, personal touch

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15501994.htm

Summer Travel Plunges Due to Higher Gas Prices, GasBuddy Reveals
GasBuddy analyst says strong likelihood national average to hit $3 per gallon this summer

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15502851.htm

Hospitality Technology Opens Nominations for 2018 MURTEC Breakthrough...
Hospitality Technology (HT) magazine is now accepting nominations for the 2018 MURTEC Breakthrough Awards, honoring restaurant companies for outstanding achievement in business innovation.

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15503281.htm

Xtreme Play Partners with Ubisoft® to Create Collectibles Based...
Figures of Ubisoft?s best-selling video game franchises expected to arrive at U.S. retailers late Fall 2018

(PRWeb May 21, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15503471.htm

Pixel Film Studios Releases ProPuppet for Final Cut Pro X
Developers at Pixel Film Studios, creators of visual effect tools for the post-production and broadcast markets, announced the availability of ProPuppet enabling film editors to add professional...

(PRWeb May 20, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15498774.htm

Pixel Film Studios Unveils FCPX Camera Volume 2 for Final Cut Pro X
Pixel Film Studios, leading developer of visual effect tools for the post-production and broadcast markets, announces the availability of FCPX Camera Volume 2 enabling film editors to incorporate...

(PRWeb May 20, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15500893.htm

Performance Contracting Group Receives Prestigious International Award
Dale Carnegie, one of the world?s leading human resources and management consulting organizations, has awarded its most prestigious international recognition to Kansas City?s Performance Contracting...

(PRWeb May 20, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15501487.htm

Trellis and 8 Cannabis Companies Launch the "Future of Cannabis...
Industry-Leading Cannabis Companies Unite at MJBizConNEXT Conference to Launch Initiative Intended to Spark a Movement and Encourage Collaboration Within the Industry

(PRWeb May 20, 2018)

Read the full story at http://www.prweb.com/releases/2018/05/prweb15492520.htm



Marketing In Ireland? Your Customer List Is Your Business
By Matt Eve
It never ceases to amaze me that over 80% of the time, when I do a marketing audit for a small business, and I ask the owner how large their database of existing customers is, that this question is Read more...


Using Viral Video Marketing To Capture The Attention Of Your Customers
By Gabriel Adams
When it comes to tapping into a marketing technique that seems to capture the attention of many, viral video marketing capitalizes off of the power of visual suggestion. This particular method takes Read more...


The Best Viral Marketing Techniques
By dan borlan
One of the most efficient ways of spreading the word around about one’s products is the viral marketing technique. It takes the form of a few different internet marketing strategies that have proven Read more...


Home                    |                   Articles                    |                   Contact Us                   |                    About Us