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Collaborate With “fusion Marketing Partners” For Big Results
By Holly George/Leslie Hamp
“Fusion is combining the efforts of two entities to ‘explode’ their joint efforts.” - Jay Conrad Levinson
Collaboration. It's a key concept we've practiced for years and one that Jay Conrad Levinson, the father of Guerrilla Marketing, emphasized when we went through the Guerrilla Coach certification program. He coined the term "fusion partners." Whether you call it collaboration or fusion marketing, when done right, it explodes momentum and results.
Create Win-Win Situations
The key to successful collaborations and fusion is embracing the beauty and advantage of cooperation and not the concept of competition. Collaborating with fusion partners is a powerfully efficient way to create win-win situations, reach more prospects, and increase sales.
For example, a kayaking outfitter may say to a restaurant owner and bed & breakfast innkeeper, "If you display my flyer, I'll display yours." Or, "Let's create a package that includes lodging, meals and recreation and send a joint mailing to all of our customers." Their exposure has been tripled while their costs have been reduced.
Fusion partners practice the principle of reciprocity: if you do something nice for someone else, they will want to do something nice for you. Look for opportunities to go the extra mile and improve your positioning with potential collaborators.
Here's an example of the power of fusion marketing, which gets the thumbs up from us!
Each business quarter, three artists are center stage at a reception and opening of their photography works at the Superior Artists' Gallery in Washburn, Wisconsin. Dozens of other painters, fiber artists, sculptors and photographers are center stage at a reception and opening of their creations at the Washburn Cultural Center, and Good Thyme Bistro will cater to the increased traffic in the one-block core of downtown Washburn by providing appetizers, drinks and music.
The format, hailed as "Washburn's Art Walk," draws a huge crowd and creates big buzz in area newspapers, radio, and among the region. Imagine the attendance brought to each of the shows and the restaurant thanks to the individual promotion by an arts organization, dozens of artists, a restaurant and two galleries each sending an email blast to their list inviting customers, family and friends.

Are There Any Search Optimization Strategies That Are Illegal?
<p>by Jayson DeMers</p> <p><a href="http://api.tweetmeme.com/share?url=http://www.searchengineguide.com/jayson-demers/are-there-any-search-optimization-strate.php"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http://www.searchengineguide.com/jayson-demers/are-there-any-search-optimization-strate.php" height="61" width="51" /></a></p> <p>In SEO, if you use a strategy that violates Google's terms of service, or if you make a move that harms the average user's experience, you could see a decline in your rankings or even face a strict "penalty" that harms your chances of ranking in the future. Fortunately, despite Google's tendency to keep the nature of its algorithm a secret from users, the company is fairly explicit about what practices are good and which ones could earn a penalty--<a href="https://support.google.com/webmasters/answer/35769?hl=en">spelled out in its Webmaster Guidelines</a>. <br /> Obviously, there's a sliding scale at work here; making a minor slip might cause you to fall a couple of spots in the rankings, while an egregious offense could blacklist your site, at least temporarily, barring it from search engine results entirely. It's possible to recover even from these extreme cases, but the process is usually slow and arduous.<br /> But what about the worst of the worst? Are there any SEO strategies that are actually illegal? <br /> </p> <p><strong>The Gray Area</strong><br /> </p> <p>SEO is a strategy meant to take advantage of the offerings of private companies (i.e., Google). Accordingly, there aren't any laws that explicitly outline what optimization strategies are allowed or disallowed. However, there are some tactics that could qualify as SEO that violate other laws regarding <a href="https://theblogpress.com/blog/seo-illegal-techniques-to-avoid/">how businesses are supposed to operate</a>. <br /> SEO tactics will always exist in a kind of gray area since intentions, actions, and effects can all vary significantly. However, these SEO tactics, under the right circumstances, could be interpreted as illegal: </p> <ul> <li><strong>Sitting on a trademarked domain. </strong>In SEO, you can draw significant power from the domain you choose to use; it's a factor in your relevance to various queries and could attract more traffic. However, if you poach a domain name that's trademarked by another company, and refuse to sell it for a reasonable price, you <a href="https://www.nolo.com/legal-encyclopedia/cybersquatting-what-what-can-be-29778.html">could be considered to be cybersquatting</a>. Cybersquatting is a complex issue in the legal world, but it can be considered a crime if you do it for the sole purpose of exploiting someone else's trademark for a quick profit. While choosing a strong domain name can be effective for your SEO strategy, it's best to stick to uncopyrighted terms you know belong to you. </li> <li><strong>Negative SEO. </strong>Negative SEO is so named because it exists as the opposite of traditional SEO; ordinarily, you take efforts to boost your own domain's rankings within search engines. In negative SEO, you'll <a href="https://www.rebootonline.com/blog/is-negative-seo-illegal/">intentionally harm your competitors' rankings</a> so you increase by comparison. For example, you might build spammy links to your competitor's domain to cause them to incur a ranking penalty. This can be considered a form of deliberate sabotage and could be considered to be illegal. To further discourage you from trying this, it's also been shown to be not a particularly effective strategy. </li> <li><strong>Pagejacking. </strong>Pagejacking is an advanced form of plagiarism on the web. Offenders see a page of a website that's ranking highly in search results and attempt to duplicate it (including its HTML code). Of course, this isn't tolerated by Google's search algorithm and is considered a form of copyright infringement as well. </li> </ul> <p>In general, any effort you make to deliberately damage, defame, or sabotage another business could be interpreted as an illegal action.<br /> </p> <p><strong>Do You Need to Worry? </strong><br /> </p> <p>After reading the headline and learning that some SEO strategies could be illegal, you might be concerned about your own practices and strategies, but don't worry--even most black hat tactics (which I strongly discourage you from using) aren't illegal, and at their worst, will only earn you a penalty. <br /> However, if you're concerned that you've done something wrong, or have committed a misdemeanor by interfering with another business, it's best to <a href="https://rowdywilliams.com/criminal-defense/misdemeanors/">contact a lawyer proactively</a> and see if it's necessary to prepare a criminal defense. </p> In the meantime, you can clear your conscience and reduce your risk of being accused of a crime to zero by sticking to only best practices that fit squarely into "white hat" territory. In general, if you're trying to provide better content to your users, if you're making the web a better place, and you aren't deliberately sabotaging or damaging other companies to do it, you'll have nothing to worry about from a visibility or legal standpoint. <p><a href="http://api.tweetmeme.com/share?url=http://www.searchengineguide.com/jayson-demers/are-there-any-search-optimization-strate.php"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http://www.searchengineguide.com/jayson-demers/are-there-any-search-optimization-strate.php" height="61" width="51" /></a></p> <p><b>Be sure and visit our <a href="http://www.smallbusinessbrief.com">small business news</a> site.</b></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=bcOpcFrp8Mo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=ypjfTzo9j38:Vf8r0BC2p0c:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:V-t1I-SPZMU"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=V-t1I-SPZMU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=ypjfTzo9j38:Vf8r0BC2p0c:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=ypjfTzo9j38:Vf8r0BC2p0c:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=ypjfTzo9j38:Vf8r0BC2p0c:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/ypjfTzo9j38" height="1" width="1" alt=""/>

Here's their combined message:

Chequamegon Bay Arts Council Community Exhibit
"It's All About Food!"
March 1 - 31, 2007
Opening reception Thursday, March 8, 5 - 7:00 PM

*“Washburn's Art Walk”
2 public receptions on Thursday, March 8, 2007

Washburn Cultural Center
1 East Bayfield Street
Reception 5-7:00 PM
"It's All About Food!"
Presented by CBAC
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Superior Artists' Gallery
109 West Bayfield Street
Reception 5-7 PM
"Held to the Light"
Photographs by:
Roslyn Nelson
Harvey Nelson
Stephen Kreuser
Note: Gallery open Saturdays only, March - April, 2007
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Good Thyme Bistro
18 West Bayfield Street

If it sounds high energy and like the place to be, you're getting the message. And, we hope, you're getting the message about the power of collaboration. How can you make this tactic work for you?
1. Identify potential fusion partners and collaborators.
2. Determine what each of you brings to the table.
3. Create a win-win fusion partnership and long-term collaboration to blast your business to the next level of success.

Is this the year you will create powerful collaborations to explode your business success? Collaborations are the key to putting you on the Fast Track to more customers, bigger profits and a business you can brag about.

Happy Marketing!

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Mastery program.

Article Source: http://articlecrazy.com

Marketing Spitfires Holly George and Leslie Hamp are creators of the 'Fast Track to Mastery' program. To learn more about the step-by-step program, and to sign up for their *FREE* Mastery Success Kit, visit www.boostyourbottomline.com <www.boostyourbottomline.com>

We strive to provide only quality articles, so if there is a specific topic related to marketing that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our Marketing Companies website.

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