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Below, you'll find extensive information on leading Matrix Marketing articles and products to help you on your way to success.


 

4 Steps To Successful Search Engine Optimisation
By Gordon Parkes
By focusing on the search terms your customers actually use, search engine optimisation (SEO) helps ensure your website attracts customers, not just browsers.And increasing business while keeping costs low is the aim of every strategy.

The search engine optimisation process can be broken down into four simple steps.

1 - Make sure you prepare before beginning optimisation

The first step in search engine optimisation is keyword research. This involves:
o Using keyphrase research tools to find the search terms which are most relevant to your site.
o Checking keyword saturation.
o Researching the effectiveness of keyphrases that are currently used in your strategy.
o Analysis of current web analytics reports, if these are available.
The next preparatory step is the search engine diagnostic report. This is a detailed review of the technical and structural issues within your site. As the design of your site can impair optimisation, it is important you listen to expert recommendations on site architecture.

2 - Develop a search engine optimisation plan
After the keywords have been agreed and site changes identified, it’s time to produce an optimisation plan. This identifies the tasks that are required for the optimisation to be effective. These include:
o Matching keyphrases to existing pages.
o Identifying new topic-focused pages and matching keyphrases to these pages.
o Developing recommendations for optimisation of Meta data and URLs.
o Deciding on the use of any information panels in addition to the main text.
o The optimisation and use of a site map.

3 - Use best practice and avoid harmful spam methods
Search engine optimisation companies such as MediaCo will use their experience and knowledge of search engines’ ranking methods to produce competitive, consistent results.
While spam methods can result in short-term gains in page rank, it is potentially damaging and can lead to your site being banned from the search engine results pages. Spam methods to avoid include:
o Presenting pages with hidden text.
o Page cloaking.
o Participating in link farms.
o Using multiple URLs with redirects to a single page.
The features of effective search engine optimisation include:
o Visible text, that is relevant

DARPA Selects Faircount to Produce 60th Anniversary Publication
The two entities will collaborate on the production of a high-quality publication that looks at the history of DARPA?s first 60 years, but focuses attention on current and future agency programs.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15078955.htm

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LinkTrust Announces New Ownership and CEO
With acquisition, leading provider of affiliate and performance marketing software poised for substantial growth.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15109348.htm

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Super Bowl 2018: Affordable Rates Still Available Online
Best Value Cities Close to the Game Include Saint Paul, Brooklyn Center, Fridley and Plymouth, According to HotelPlanner.com

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15109850.htm

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SPINX Digital Strategizes, Designs and Develops Website for Lavi...
Thanks to sound strategy, attractive design, and solid development, website redesign by SPINX Digital wins prestigious MarCom gold award.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15110635.htm

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A' Bathroom Furniture and Sanitary Ware Design Awards 2018 ? Call...
Call for Entries Announced for the A' International Bathroom Furniture and Sanitary Ware Design Award 2018

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15114261.htm

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Primex Plastics Appoints Québec, Canada Territory Manager
Primex Plastics Corporation, the leader in custom extruded plastic sheet and roll products for thermoforming, fabrication and printing, is pleased to announce the appointment of Gordon B. (Gord)...

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15081195.htm

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Jerome Vangheluwe Named Chief Managed Care Officer of Alita Care
Jim Dredge, CEO of Alita Care, LLC, has announced that Jerome Vangheluwe has joined the company as Chief Managed Care Officer. In this role, Vangheluwe will oversee managed care contracting and...

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15101529.htm

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SmartZip Accelerates its Enterprise Footprint with New Marketing...
Industry leaders like AmeriFirst Home Mortgage and Help U Sell are the latest enterprises to leverage SmartZip?s scalable predictive marketing platform to increase their agent productivity, recruit...

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15101897.htm

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Thought For Food & Son Finishes 2017 with Impressive Growth
Creative PR Boutique offers Food Companies the Essential Ingredients Needed for Success

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15102173.htm

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New, Free Cable Machine Setup Poster from MyTana.
Handy reference guide illustrates common end tools and their recommended uses.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15105343.htm

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919 Marketing Company Announces Partnership With Fantastic Sams
Industry-Leading Content Marketing and PR Agency Hired to Promote World Famous Hair Care Franchise

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15109321.htm

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PERQ Expands Team Focused on Delivering its Award-Winning Online...
Industry veteran, Patricia Crawford, appointed Vice President of Multifamily Sales

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15110679.htm

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Skuid and Vivial Partner To Enhance Productivity of Sales Process
Martech leader drives increase productivity with leading no-code cloud application platform

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15110939.htm

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InsurMark - Industry?s First Advisor Development Organization?
Next-gen service model focuses on improving advisor lifestyle and business with value engineering.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15111062.htm

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RBC Wealth Management Joins Ellevate Network to Mobilize Women
RBC will support the Ellevate Network Mobilize Women Summit in 2018

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15111096.htm

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Walker Sands Expands West Coast Presence With New Seattle Office
B2B tech PR and digital marketing agency grows company footprint to better serve West Coast clients

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15111691.htm

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Liferay Named a Leader in 2018 Gartner Magic Quadrant for Digital...
Company evaluation based on its completeness of vision and ability to execute

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15112153.htm

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SpeedPro Imaging Riding Wave of Franchise Development Momentum into...
SpeedPro Imaging, the Nation?s Leading Printing and Graphics Franchise, Builds on a Wildly Successful 2017 Defined by Franchise Growth and Introducing a New CEO

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15112643.htm

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4 C Visuals Group Launches New Web Series Featuring Business Mogul Rod...
Serial Entrepreneur Rod Brown provides an inspiring message to emerging entrepreneurs in his YouTube interview with 4 C Visuals Group.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15114089.htm

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Golden Corral Ranked a Top Franchise in Entrepreneur?s Highly...
Nation?s largest grill-buffet chain ranks #54 on list

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15115402.htm

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Professionals Find New Way to Grow Their Businesses By Supporting...
Centricity today announced the inception of five new professional "Inner Circles" in New Jersey, that help service based professionals and business owners grow their businesses, while giving...

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15105415.htm

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and well written.
o Keyword frequency, weight and prominence.
o Quality internal and external links.
o Title tags and Meta descriptions that are succinct.
Of course, the most important part of the optimisation is the main text. You shouldn’t sacrifice the readability of your website to try and improve your Page Rank. If your site is well-presented, visitors will become customers.

4 - Submitting your optimised site
After the optimised content is completed and approved, it is time for it to be submitted to search engines. To make sure the changes to your site are recognised by search engines as soon as possible it should be individually submitted to the directories.

These are the nuts and bolts of search engine optimisation. However, you will have to decide whether to attempt the optimisation in-house or contract it out to a dedicated SEO company.

You are more likely to achieve successful search engine optimisation by using experienced SEO specialists, like MediaCo.

While your online strategy may also include PPC adverts or email marketing, search engine optimisation will improve the visibility of your website and increase business from customers actively seeking your products or services.

Ensuring your site is easy to find and easy to use is one of the most important decisions you will make.

Article Source: http://www.ArticleJoe.com

Gordon Parkes is an Online Producer, working for MediaCo. With expertise in search engine optimisation, pay-per-click, email and viral marketing, MediaCo create online strategies for a wide range of clients in a variety of sectors.For more information, visit Search Engine Optimisation – MediaCo.


We strive to provide only quality articles, so if there is a specific topic related to marketing that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our Matrix Marketing website.

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)
<p>by Robert Clough</p> <p><a href="http://api.tweetmeme.com/share?url=http://www.searchengineguide.com/robert-clough/how-the-google-speed-update-could.php"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http://www.searchengineguide.com/robert-clough/how-the-google-speed-update-could.php" height="61" width="51" /></a></p> <br /><br /> <h3 style="font-size: 15px; font-family: Arial, Helvetica, sans-serif;"><b>THE SMALL BUSINESS GUIDE TO SEARCH MARKETING</b></h3> Mobile &amp; PPC Marketing Tips<br /> <br> <h3 style="font-size: 15px; font-family: Arial, Helvetica, sans-serif;"><b>WORDSTREAM</b> </h3> <a href="https://www.wordstream.com/blog/ws/2018/01/22/google-speed-update">Here's How the Google Speed Update Could Impact Your Site (&amp; AdWords Account)</a> <br /> Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google's change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you're already advertising to prospects on mobile devices--or you have an organic search presence of any kind--you're going to want to pay attention.<br /> <br /> Find out more about Google's <a href="http://www.searchengineguide.com/robert-clough/012118.php">Speed Update</a> <br><br> Follow search engine trends and news at <a href="http://www.searchengineguide.com">Search Engine Guide</a> <br><br><br><br> <p><a href="http://api.tweetmeme.com/share?url=http://www.searchengineguide.com/robert-clough/how-the-google-speed-update-could.php"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http://www.searchengineguide.com/robert-clough/how-the-google-speed-update-could.php" height="61" width="51" /></a></p> <p><b>Be sure and visit our <a href="http://www.smallbusinessbrief.com">small business news</a> site.</b></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=bcOpcFrp8Mo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=h0xplJhGjh8:Q6Nn_r4qezk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:V-t1I-SPZMU"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=V-t1I-SPZMU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=h0xplJhGjh8:Q6Nn_r4qezk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=h0xplJhGjh8:Q6Nn_r4qezk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=h0xplJhGjh8:Q6Nn_r4qezk:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/h0xplJhGjh8" height="1" width="1" alt=""/>

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