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Below, you'll find extensive information on leading Web Marketing articles and products to help you on your way to success.


 

Email Marketing Software Leverages Limited Marketing Budgets
By Chris Robertson
In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet and advertising, owners of small- and medium-sized can become easily discouraged. With limited budgets, can smaller businesses compete in the high-cost world of Internet and advertising?

The answer is a definitive "yes." Indeed, one of the best ways to leverage limited budgets is to use email marketing, which can be used to streamline, organize, and enhance customer relationships and communications. Email is the perfect vehicle for distributing a company newsletter, contacting potential clients, sending offers to existing customers, or simply keeping in touch with an audience about updates and changes to the business.

At first glance, it may seem that email is a good idea in theory, but difficult to execute in practice. Compiling and maintaining email lists, composing and keeping track of email messages and offers, and sending out the emails manually or using rudimentary email blast software is difficult and time-consuming. It's also a gamble, since so many blast emails are caught in spam filters and are never delivered to the recipients. The only way to truly get the message to the customer is through sophisticated email software.

Historically, email list management software has had limited features, was unreliable in terms of assuring delivery of emails, and has been cost prohibitive to all but the largest companies. The good news is that new products have entered the marketplace that not only overcome these limitations, but that also offer enhanced affordability.

As a small or medium-sized business, shopping for email list management software can be tricky. Look for the following features:

* Affordability - Email list management software should allow you to send up to 50,000 emails a month for under $100. There are even some email list management software systems that periodically offer introductory rates of $1 for the first month.

* An intuitive, Web-based interface - Web-based software is the wave of the future; a Web-based email list management system means you never have to worry about software maintenance or upgrades.

* Limitless email lists - You should be able to maintain as many addresses as you wish and as many lists as you want without incurring extra expense. Beware of companies that charge based on the number of

DARPA Selects Faircount to Produce 60th Anniversary Publication
The two entities will collaborate on the production of a high-quality publication that looks at the history of DARPA?s first 60 years, but focuses attention on current and future agency programs.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15078955.htm

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LinkTrust Announces New Ownership and CEO
With acquisition, leading provider of affiliate and performance marketing software poised for substantial growth.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15109348.htm

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Super Bowl 2018: Affordable Rates Still Available Online
Best Value Cities Close to the Game Include Saint Paul, Brooklyn Center, Fridley and Plymouth, According to HotelPlanner.com

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15109850.htm

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SPINX Digital Strategizes, Designs and Develops Website for Lavi...
Thanks to sound strategy, attractive design, and solid development, website redesign by SPINX Digital wins prestigious MarCom gold award.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15110635.htm

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A' Bathroom Furniture and Sanitary Ware Design Awards 2018 ? Call...
Call for Entries Announced for the A' International Bathroom Furniture and Sanitary Ware Design Award 2018

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15114261.htm

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Primex Plastics Appoints Québec, Canada Territory Manager
Primex Plastics Corporation, the leader in custom extruded plastic sheet and roll products for thermoforming, fabrication and printing, is pleased to announce the appointment of Gordon B. (Gord)...

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15081195.htm

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Jerome Vangheluwe Named Chief Managed Care Officer of Alita Care
Jim Dredge, CEO of Alita Care, LLC, has announced that Jerome Vangheluwe has joined the company as Chief Managed Care Officer. In this role, Vangheluwe will oversee managed care contracting and...

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15101529.htm

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SmartZip Accelerates its Enterprise Footprint with New Marketing...
Industry leaders like AmeriFirst Home Mortgage and Help U Sell are the latest enterprises to leverage SmartZip?s scalable predictive marketing platform to increase their agent productivity, recruit...

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15101897.htm

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Thought For Food & Son Finishes 2017 with Impressive Growth
Creative PR Boutique offers Food Companies the Essential Ingredients Needed for Success

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15102173.htm

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New, Free Cable Machine Setup Poster from MyTana.
Handy reference guide illustrates common end tools and their recommended uses.

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15105343.htm

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919 Marketing Company Announces Partnership With Fantastic Sams
Industry-Leading Content Marketing and PR Agency Hired to Promote World Famous Hair Care Franchise

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15109321.htm

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PERQ Expands Team Focused on Delivering its Award-Winning Online...
Industry veteran, Patricia Crawford, appointed Vice President of Multifamily Sales

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15110679.htm

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Skuid and Vivial Partner To Enhance Productivity of Sales Process
Martech leader drives increase productivity with leading no-code cloud application platform

(PRWeb January 22, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15110939.htm

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database entries you have!

* Rollover credits - If you don't use your allotted number of emails during a given month, a good email package will allow you to roll unused credits over into the next month, or to purchase additional credits on the fly, in real time.

* Importing lists - You should be able to import entire mailing lists into the online system with a few clicks of your mouse. You should also be able to rent or buy opt-in email lists and migrate them into the system.

* Sequential mailings - The best email software systems allow you to import a series of messages and set up sequential mailings to be sent at the day and time you desire. In other words, you should be able to implement a six-month email campaign in one sitting.

* Flexibility - Look for software that allows you to edit your lists and messages right up to the minute your mailing is scheduled to be sent.

* Automated list management - Email software should automatically handle bounced emails, bad addresses, and requests for removal. It should also allow you to remove any blacklisted addresses and build opt-in email lists.

Great email software can be the great equalizer, allowing small- and medium-sized businesses to compete with the corporate giants in the world of Internet and advertising.

Article Source: http://www.ArticleJoe.com

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies.For tips/information, click here: email marketing
Visit Majon's Business and Entrepreneurs directory.


We strive to provide only quality articles, so if there is a specific topic related to marketing that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our Web Marketing website.

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